Network Marketers Neglect Offline Marketing at Their Own Peril

Everything is coming online these days. Sales and marketing are one of the biggest things that are going on but what about offline marketing? Is it still important and what are happens if network marketers neglect it?

I’ve been an internet marketer longer than I have been a network marketer. When I first got started the company advised me to get a get together at my house with my friends and show them the product and the business. Hmm… simple enough, right?

So, I did that and sold one or two boxes of the product but no one joined my business and one of the people actually stopped buying the product from me and bought from someone else because her husband had gotten it from them first. What a waste of 3 hours!

When I started taking my sales and recruiting online, the investment of time that I was putting into my business was much less and I could outsource a lot of the activities.

I was able to grow a decent size team. A lot of them were not around me but the ones that were, it just made sense to meet them in person. I can tell you that when we did meet up in person (once per month) the level of energy in our team skyrocketed. We were a family. It was super cool.

In the business I am in currently, almost all of my team members live at least 4 hours away from me so instead of meeting in person, we meet up on video chats.

I do have to say that we all make sure to attend our company conventions to get to see each other. After every convention, we come out bigger and better than ever.

The bottom line is that whenever you are building a team, you should get together and meet in person if at all possible. This helps with retention and let’s just face it, it’s a lot of fun to hang out with your team!

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